Green!

I'm currently feeling really uninspired by the ASDAs green colour they use. If I don't like a colour I really can't design well with it as I find it off putting to what my designs actually look like. To help inspire me i've had a quick look at what other people of done simply with the use of green in a hope to show me that this green can look good:

I've found that a more subtle approach seems to work better. I also really like the use of it on the brown stock although doing something like this could work out too costly for a basic brand.

Looking at Nutritional Info for Concept

Strawberry Jam:

- Made with 35% strawberries 
- 37 calories per 15g serving


Tomato Soup:

- 174 calories per can
- 48% tomatoes
- Suitable for vegetarians


Noodle Pot:

- 102 calories per pot
- Contains natural flavourings




Tomato Ketchup:

- 98% tomatoes
- 0.1g of salt per 15 g tblsp serving


Rich Tea Biscuits:

- 35 calories per biscuit
- Free from artificial colours and flavours

- fortified with 7 vitamins and iron
- 26% of RDA per 30g serving


Pasta Shapes:

- Trace of salt

Tuna Flakes:

- 0 sugar
- 0 saturated fat


Butter:

- 0.2g salt


Coffee:

Asda Logos

I realised one quick idea I came up with actually look really similar to the George logo so I've had a look at ASDA's other variety of logos they have produced:

Nutritional Info Comparison

Smart Price Branflakes:

Kelloggs Branflakes:

Smart Price Noodle Pot:

Pot Noodle:

(See research Ellis has also done here)

Value for Money

Although using the above figures of how much money could be saved a year would work by shocking people into realising how much money they could save by switching to value brands, we have decided we do not want the money side to be a main focus. People already know value brands are a lot cheaper and they could save money if they wanted to however many people still insist on paying that bit more.

Chosen Products

Here are the products we are choosing to have in our rebranded range:

Glass:

Tin:

Plastic:

(we will change the existing glass ketchup bottle to plastic)

Paper/card:

Cellophane: