Looking at Existing Packaging and Deciding on a Name
I've been to a few supermarkets including Sainsburys, Morrisons and Tesco to have a look at existing oriental food packaging. So far all the oriental ready meals for two are created specifically for the supermarket however I want to create my own brand and propose it would be sold in all leading supermarkets. To get an idea of what I could call my brand, I had a look at existing names:
The main ones appear to be - Blue Dragon - Amoy - Sharwoods
which all create various kinds of oriental foods such as sauces, noodles, rice etc
Other brands selling mainly rice and noodles were - Tilda - Veetee
I've also done some online research into oriental restaurants and take away names. I really want to avoid using the word 'wok' in my brand name as there are far too many out there already and it seems a bit predictable, here is just an example of those in Leeds: - Wok On Noodle Bar - Wok U Want - Wok Mania - Oriental Wok - Wok 2 China - Lucky Wok
So for my brand name, I do want something which emphasises the fact it's oriental take away food but could also has the possibility to be branched out into other products like those above Ideas: - Oriental to go - Chop Chop -
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